Social Marketing Association of India
Building ethical, evidence-based behaviour change for social good in India
Website Coming Soon
Building ethical, evidence-based behaviour change for social good in India
SOMAI (Social Marketing Association of India) is a national professional body dedicated to advancing the field of Social Marketing in India. We bring together practitioners, researchers, NGOs, policymakers, and development professionals to create ethical, evidence-based, citizen-centric social change.
India faces complex challenges that require thoughtful, research-backed approaches to behaviour change
Our commitment to advancing social marketing in India
Enhancing awareness and understanding of social marketing among students, practitioners, academics, policymakers, and organizations involved in public health, environmental sustainability, and social welfare.
Designing and delivering high-quality education, training, and professional development through webinars, workshops, seminars, conferences, publications, and digital knowledge platforms.
Building and strengthening collaborative networks with national and international institutions, NGOs, government bodies, academic organizations, funding agencies, and the private sector.
Advocating for the recognition and adoption of social marketing in policy and practice, while encouraging innovation through awards, standards-setting, and continuous communication.
Representing India's thought leadership and pioneering work in Social Marketing at global and regional forums, contributing to the evolution of social marketing concepts worldwide.
To promote ethical, evidence-based, citizen-centric Social Marketing across India for sustainable social change.
To become India's leading national authority for Social Marketing, driving positive behaviour change across the nation.
Meet the founding directors of SOMAI
We are building India's Social Marketing platform. Be the first to know when we launch.
We respect your privacy. No spam, ever.